NeXplore Search, Releases Milestone Information to Shareholders
Frisco, Texas - (The Hosting News) - September 14, 2007 -
Search, display and interactive web tool destination, NeXplore Corporation, has issued an annual letter to its shareholders, from Chief Executive Officer Edward Mandel.
The letter highlights the following information:
NeXplore reached a number of key milestones that correlate with the progress made in executing established business strategy. NeXplore Corporation currently trades on the Over-the-Counter Stock Market under the symbol ”NXPC” — and the NeXplore Search destination beta is slated for launch within the next 30 days.
The most significant trend is believed to be the emergence of the Internet as the world’s largest community. In tandem with this, advances in web-based technologies and a growing affinity for social computing activities continue to revolutionize how consumers connect with information and each other.
The past year’s development of the company’s portfolio of Web 2.0 tools and destinations is designed to satisfy the unique needs of web-savvy consumers and the advertisers that wish to capture their attention is proceeding as planned.
The year’s milestones include:
Prepping NeXplore Search beta for launch: NeXplore Search beta will be released to the public within the next 30 days. Rollout of premium components, including secure web media space, will be a controlled iterative process, beginning with invitation-only, demographically targeted end users, and steadily expanding out to the general public. User feedback mechanisms are in place to help guide feature development and refinement–an indispensable practice for any successful Web 2.0 product launch. Our carefully planned phased rollout and tight feedback loop ensures an optimal and engaging first-use experience, aligns with our viral marketing strategy, and allows us to scale supporting back-end systems in a cost-efficient, risk-mitigating manner.
NeXplore Search’s fully integrated ad-creation capabilities will be facilitated through rapid monetization of the NeXplore Search beta, with a proprietary, full lifecycle ad creation and management platform designed to enable marketers to create, manage and modify in real time high-impact online advertising campaigns. Combined with the NeXplore Search engine’s optimized ability to display highly targeted rich-media ads, its advertising platform allows marketers to deliver interactive online advertising campaigns for efficiency and measurability.
NeXplore investors will be among the initial invitees to experience the NeXplore Search destination, with the ability to extend the invitation to others.
Building out the NeXplore product portfolio: Guided by NeXplore Chief Technology Officer and Web 2.0 industry guru Dion Hinchliffe, the company’s U.S.- and Russia-based product development teams have advanced on a number of strategic product development initiatives.
The following products are nearing completion at NeXplore:
MyCircl - A universally accessible, application-agnostic social computing platform providing users with a single interface for managing every aspect of their online activity.
AdCircl - A highly interactive, graphically rich online classified ad platform.
StarContest - A web destination providing musicians with promotional contests as well as tools for creating and distributing their work.
Protecting NeXplore IP: NeXplore currently retains the services of Strasburger and Price, LLP, Oblon Spivak McClelland Maier and Neustardt and Jackson Walker, LLP as patent and trademark intellectual property counsel, and is aggressively pursuing the protection of its proprietary technologies, both front-end and back-end, as well as the designs of its interfaces.
Taking NeXplore public: Providing the average investor an opportunity to participate at an early stage in a company vying to capitalize on the burgeoning online advertising market is central to NeXplore’s growth strategy.
On March 30 2007, NeXplore Technologies, Inc. completed a share exchange transaction with NT Technologies, Inc. With the completion of this transaction, NeXplore became a public company trading on the Over-the-Counter Stock Market under the symbol ”NTTI.” On June 5, 2007, the company officially changed its name to NeXplore Corporation and changed our trading symbol to ”NXPC.”
Seeding the market, establishing company brand: Concurrent with product development and corporate structuring activities, the NeXplore team has been working hard to lay the foundation for an aggressive, tightly integrated viral marketing and public relations plan. The company began seeding the market for the NeXplore Search destination from the very beginning of the product’s development by engaging demographically targeted end users to test drive and provide feedback on some of the engine’s differentiating features.
Fortifying and promoting NeXplore’s thought leadership status in the Web 2.0 market is a vital component of its marketing and public relations plan. The company expects to continue to benefit greatly in this regard from the expertise and renown of our chief technology officer, Dion Hinchcliffe. Mr. Hinchcliffe has presented at numerous high-profile industry events, including the Web 2.0 Expo held in San Francisco this past April, and NeXplore sponsored the first Web 2.0 Universityheld in Dallas in June. Created by Mr. Hinchcliffe, Web 2.0 University is designed to provide business and technical leaders alike with a solid overview of the latest Web 2.0 trends and strategies to grow online revenue, build competitive advantage, and improve customer interaction.
On the marketing front is NeXplore’s exclusive sponsorship of the ShockWave Jet Truck. Built in the shape of a full-scale Peterbilt truck and capable of producing over 36,000 horsepower at the speed of sound, the NeXplore ShockWave Jet Truck is one of the sought-after ground-show acts on the air show circuit. The NeXplore ShockWave Jet Truck began its tour of U.S. air shows in May, and is expected to generate more than 3 million high-impact impressions over the course of the air show season.
Preparing NeXplore for international expansion: An international strategy has become de rigueur for U.S. companies racing to stake out Web 2.0 territory in foreign markets, and the battle for the global Web 2.0 audience most likely will be fought one country at a time. NeXplore intends to invest heavily and compete aggressively in the fast-emerging international marketplace of Web 2.0 tools and destinations. NeXplore currently has offices in Beijing, China and Moscow, Russia.
National cultural influences, preferences and social nuances play a big part in whether users take to an online service. Equally important, local content laws and regulations must be observed. NeXplore has begun laying the groundwork for translating our sites and services into different languages and ‘editionalizing’ its social destinations to feature local content.
To help guide its international strategy, NeXplore has engaged the services of Projects International, Inc., a Washington, D.C.-based firm whose sole focus is to help corporations do business in countries where politics and government play a significant role in the economy. Projects International is currently working with NeXplore to find potential joint venture partners in China, India, South Korea, and Japan.
The Projects International team of distinguished advisors includes Ambassador Charles Freeman, a seasoned international diplomat who has negotiated on behalf of the United States with over one hundred foreign governments in East and South Asia, the Middle East, Africa, Latin America, and both Western and Eastern Europe.; and Tae-Hee Yoon, who has had a distinguished twenty-three-year tenure as a senior official with the World Bank and is a founding chairman of Korea Economic Intelligence (KEI), a New York-based business consulting firm serving U.S. clients interested in doing business in Korea.
In addition to the launch of the NeXplore Search beta, the company’s shareholders can expect in the months ahead the market release of additional NeXplore Web 2.0 products and destinations, including MyCircle, AdCircle and StarContest. NeXplore’s intellectual property base and development of the majority of its products with internal resources, will be bolstered by supplementing the efforts with strategic acquisitions and partnerships.
Revenue generation will be a top priority in the year ahead, with plans to increase sales and business development initiatives and hope to attract leading brand advertisers in key vertical industries. Pursuing international expansion strategy, its goal is to enter the Asian markets in the next twelve months. The company also expects to add to its advisory board with key additions in alignment with product development and business objectives.
NeXplore Corporation (OTC:NXPC) provides web tools and destinations that are designed to empower people to drive and define a World Wide Web perfectly suited for unique needs, interests, and online pursuits. For advertisers, NeXplore offers a full array of search, display and interactive advertising products to reach and engage targeted consumers.
To learn more, please visit: www.nexplore.com.
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