Some Basic Facts About The Doorway Page
The creator of a doorway page has a definite goal. The doorway page creator hopes to spam the index of a search engine. The creator of a doorway page adds particular phrases to a selected webpage. Those particular phrases are supposed to send the Internet user to a different page. The changed webpage thus becomes a “doorway,” a “bridge” or a “portal” to an alternate web page.
The creator of a doorway page must be careful to disguise the nature of that page. If a search engine detects a doorway page, then it excludes it from the search engine listings. Some page creators use cloaking in order to disguise their doorway pages. Some doorway pages have links, links that redirect the unsuspecting viewers of the altered webpage.
A few of those who create doorway pages have developed a decided sophistication. They have begun to use Content Rich Doorways. Those more sophisticated doorway pages do not use redirection. They blend into the webpage a certain amount of design and navigation, elements similar to a natural webpage. They then put “calls to action,” actually links, on each cleverly changed webpage.
The creator of a doorway page wants to improve a particular product’s recognition among a certain target audience. The doorway page creator wants viability support for a selected website. The creator of the doorway page realizes that the altered webpage must retain a search engine friendly appearance.
The creator of the doorway page has discovered a number of “tools,” tools that can help with giving a webpage a decidedly “friendly” appearance. The doorway page might be given a defined keyword density. The doorway page might have Title Attriubed images, in order to gain keyword support. If the content of the page does not match with any available images, that doorway page might have Title Attributed links.
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