Month: August 2008

If you decided to start business and create your own site in order to sell products or services then you have a choice to hire a web development team or a single individual. This mainly depends on the size of your future web site. If you are going to have a small site without luxuries then you can take services of a single web developer.

But he must be a professional and has background in different fields. But if you have a world-wide business then your web site should have an appropriate size. People can visit your site 24 hours a day and it is very favorably for your business. Remember that your web site is a face of your business and it is available throught the world. So, it is a great work to create an attractive and winning site and in more cases this work should be implemented by a reliable and solidary web development team. One more advantage of a team of web developers over an individual developer is that in case of emergency almost every member of a team can assume the duties of an absentee workmate.

A good web team must consist not less than of 5 members. An ideal web team must have at least 7 specialists. They are: a web developer, a project manager, a web designer, an application developer, a system administrator and two or more web analists. In cut variant of a web team a web developer can serve as a web designer and a web analist can be also a project manager. For a small web project one analist will be quite enough.

The project manager is the main person in the team. He serves as a supervisor of the project and team members. The project manager represents his team and acts as a middleman between the team and the client. He must now how to awake the client’s interest in the services that his team offer. Only a sociable person can be the project manager.

The web developer is one of central members of a team. His prerogative is the work with web development tools (including exellent knowledge of HTML). But his secondary function as to serve as a connecting-link between the project and the project manager.

The web designer is also plays a very important role in web development team activity. His task is to create the graphic design, choose right colour spectrum and sort out attractive images for the site. The web designer should also have good knowledge of multimedia tools.

The web analist’s main assignation is to check whether the client’s wishes coincide with the work of other memebers of a team. His additional function lies in giving advice about designing and content of a web site.
The application developer is an expert in JavaScript, AJAX, CSS, ColdFusion and other programs.
The system administrator is a team member who should have an eye on maintenance and security of the web, servers for application and database.

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1. Don’t use flash introduction pages. Visitors really wouldn’t like to see them.

2. Avoid using pop up windows. If you want place some information then do it right on the page. It is possible to use popups just in some cases: to sell smth or to get an e-mail address.

3. Don’t take over the ideas of designing of living sites. Just aim at originality. It make an unpleasant impression on visitors because they don’t expect to see old motives of web site designing. The more sites with analogous colours, content, navigation style the worse.

4. Don’t use a lot of grafics. Avoid frames. The main disadvantage of a web site that is filled with grafics – inaccessibility for search engines to reach the text in frames. If your site consists only of frames – than it is not friendly for search engines.

5. Never put text inside pictures. Firstly, it is difficult for users to read indistinct text. Most of them even leave their attempts to read smth in a few seconds. Secondly, if people need to make affort to read the text then search engines have no chances at all to discern it.

6. Avoid such design ideas which may lead to blurring of visitor’s cursor with leaving a trace on it’s place. Be sure that navigation bar of a web site corresponds with all required rules.

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Probably, you know all this elements but they are mixed so that it is hard to distinguish them. In this article we’ll try to separate this elements and show what your site should have in order to be successful and earn money for you. They are very essential and your site will not work even if you miss only one of the elements.This four elements for your web site are:
1)It should be integrated with your business.

2)It must have appropriate visual design.

3)It must have a good technical structure.

4)It should be magnetic.

We’ll make an attempt to describe each element in some words.
The first element means that your business and your site should go hand in hand. Your site should reflect all event that happen in your business. The correlation between your business should be easy observed. Your web site is the trump in your hands wich can draw your customers’ attention far better than advertisements in a newspaper.

The second element implies that visual design is a face of your site. Of course your site may be filled with eloquent texts, useful information and so on but if it looks gloomily than visitors will not linger on there. For the best effect your online and offline corporate identity should be consistent. You may hire a professional designer to prettify your site or master the topic yourself with the help of goob books or articles in the Internet. It will help you to save your money.

The third element refers to a technical structure of your site. It consists of fast downloading, accessibility to visitors and search engine friendship. Moreover, your site should have good web hosting support in order to eliminate errors in snatch. Try to create your site in such a way that it would be easy for visitors to find necessary information.

The fourth element implies that you should use the key words in text content of your site skillfully. Then you will be able to achieve one important aim – to attract a lot of visitors. An immediate task is to hold this visitors as long as possible. It is not difficult to gain such aims. Everything that you need is to learn the secrets of search engines and master the fulcrums of globally high profile for your site.

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In web hosting the bandwidth is a limit of data that web hosting company provide for your site. The amount of bandwidth mainly depends on content and disign of your site and on average number of visitors.

Nowadays web hosting companies offer different types of bandwidth solutions. For instance, you can choose unlimited bandwidth, but you’ll have to pay more. We just want to recommend you not to choose the plan with little bandwith volume because successive web site assume to have a lot of visiters. But everything depends on your site. It is better to scan the plans that web hosting company offers and correlate them with your web site requirements. Web hosting company may disable your site if you use more bandwidth than it was agreed. Some companies do it in another way. They don’t disable your site but take extra money from you.

If you are in a doubt how much bandwidth you need you should ask for suggestions a professional because it is unreasonable to choose a web hosting plan when you have no expectations. The price of the plans depends on bandwidth requirement. High plans allow to use more traffic at one time.

You also may do without smb’s help and calculate your probable bandwidth usage. You should count the size of text and images on one page, then multiply it with expected traffic from the Internet. And, finally, multiply the sum with days of month. The result will approximately equal bandwidth requirement of your web site.

You may take an interest in methods of saving your bandwidth. First of all you should know that the most easy way to limit your bandwidth usage is to create web site with small pages. It is also necessary to follow some more rules:

• 1.Try to use less grafics and images. It is better to use grafics in GIF format and images and photos in JPEG format.
• 2.Use text content in HTML format.
• 3.Use Cascading Style Sheets (CSS).

Remember that usage of numerous large images, grafics, music, online movies in your web site requires high web hosting plan!

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It is not a secret that web hosting company which provides free service can suddenly disappear. So, it is advisable to have a copy of your site on your computer because free web host can disappear or turn into paid one. But there are some of them like Tripods or Geocities which provide life web hosting. The main disadvantage of free web hosts is their inability to provide different web hosting types. Usually they provide just preplanned service. So, if you need business web hosting or E-commerce web hosting plans than it is better to look for paid web hosting company.

Advertising. The most dictinctive feature of free web site companies is that they may place their advertisements on your site. They may advertise their product or facilities, place a banner of their company or popup window. In such a way you pay them for free web space that they provide for your web site.

Amount of web space. If you are at a loss because you can’t imagine how much web space you need we will help you. On average most of sites use about 5 MB of space. Of course it increase if you are going to post video, audio or other files. Usually free web hosting companies provide web space of 5-15 MB. So, everything depends on your needs. If you are not going to create a large site than it is possible to use service of free web hosts.

FTP Access. You should know that free web hosting companies can help you to design your site for free. It is online host builder who do such service for you. If you just a beginner in internet business than this service can be useful for you. But after a time you will need some facilities that web site builders don’t provide. It may be FTP access which will upload the pages of your site through e-mail or browser.

File type and size limitation. The most spread files that free web hosts can upload are GIF, JPG or HTML files. If you are going to apply another files than free web space is not for you. Moreover, some free web hosts limit the size of your pages to less than 200 KB.

Reliability and speed of access. It is better to find reliable web hosting company which can provide good speed of your web site. Good speed is a pledge of success of your site. Users don’t like to wait a lot of time while opening a site. So, good speed is very important.

Scripting Languages Access & Bandwidth. You should know that not many free web hosts provide scripting language access. And some of them can restrict the traffic of your web site up to a certain amount. If the number of users of your site prevail this amount the web host just disable it. You will need for about 1-3 GB of bandwidth for a month on average in order to work in good conditions.

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You are going to start your business and create a web-site. It is clear that you need domain name, web hosting space, e-mail address and so on. It is up to you to choose free or paid web hosting. You may ask a question: “Why should I pay for web hosting if I can get it free?”. But one more question must arise in your mind: “Why this companies offer their services for no charge? Is such business profitable? And how do they earn money then?”.

The answer is simple. Such web hosting companies that provide free services will earn from you or to be more precise from your site. Sometimes they charge bandwidth, if you use it more than agreed. But they don’t mention it when advertizing their free services. It is considered like a complementary paid service. Most of free web-hosting companies spread their banner or advertise their service with the help of your site. They also place popup windows on your site in order visitors of your site can see them. So, they provide free web hosting but use your site for placing their advertisements.

The situation stands otherwise with web hosting companies that provide paid service. They don’t post adverticements and banners of their company. Your site will look more prestigiously without popup windows. They also offer to sort out the most appropriate design for your site. You must pay for web hosting but instead of it you get top-quality service. Companies that provide paid web hosting have sharply defined list of services they provide and clearly defined prices for extra bandwidth usage. You can be sure that such companies will support your site round the clock and doo what they can in case of errors. So, paid web hosting companies are responsible for their service.

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